We are strategic business communications experts specialising in helping companies in the digital media and data tech sectors with corporate narrative strategy, marketing, media relations, thought leadership content, event production, business development and social media.
Led by Andrew Darling, a former business lawyer and journalist, turned strategic communications professional, with a global perspective derived from 20 years working with tech companies, VCs, digital agencies, mobile network operators, blockchain/crypto businesses, non-profits and broadcasters. He is passionate and proud of what he has achieved working in senior roles at some of the most dynamic mobile, marketing communications and tech business, including Mobile Interactive Group, OpenMarket, TBG Digital, Blis and Weber Shandwick.
West Pier Ventures exists to help you discover, connect with, and grow your business in Asia-Pacific by building and executing agile, always-on marketing, communications and business development strategies. We also have access to a high quality and extensive network of key industry stakeholders across APAC, Europe and the USA.
Our intention is to intimately understand clients’ businesses, their challenges and opportunities, so we can create strategies, narratives and experiences that drive value for both the audience and the brand.
Benefits are two fold: we speed up growth, particularly for companies overseas looking to expand into APAC, and we bring affordable entrepreneurship and executive experience to the table.
Marketing, PR & Corporate Comms
We can completely replace a full-time PR or communications hire, for less than their cost and deliver results faster.
We deliver campaigns that include strategic consultancy, media relations, brand development, and content creation, including case studies, ICO launches, and award-winning competitive entries. Our experience and significant industry relationships allow us to offer the services of a far larger agency.
Regional Business Development
Providing pan-Asian business development services and support for your business. Excelling in client / partner development and accounts management. We have a keen eye for opportunity.
Direct industry experience in Digital Media. AdTech, FinTech, Telecoms, Mobile Billing Services and Compliance Monitoring & Fraud Detection
Digital & Social Media Strategy
We deliver campaigns that include strategy, short and long form content creation, creative assets, social media and paid media, and SEO.
We work closely with our clients to develop targeted digital advertising and social marketing strategies that support their business objectives and drive results.
Fundraising and Investors
Having played significant roles in positioning three businesses and building corporate marketing strategies that helped secure more than $150m in fundraising, we can assist in establishing contacts within the investment community, and creating your pitch content to successfully draw the right kind attention.
Whether you need advice on VC, private equity or ICO processes, we can offer guidance and access to our networks.
Some of the businesses and organisations we work with in Europe and Asia
Managing COVID-19 communications for the UK Government's Department of Health and Social Care
Managing media relations and strategic communications on a range of pandemic and digital health-related issues during the biggest rolling news story of the century.
As a Senior Communications Advisor contracted into the DHSC, I led a team of press officers on proactive and reactive approaches to prominent and sensitive national policy areas. I also prepared Ministers for media interviews whilst staying informed of the wider cross-government and political news agenda. My role meant operating in a high-pressured, crisis communications environment throughout the COVID-19 pandemic during 2020/2021, with intense media scrutiny from regional, trade, national and international journalists.
Inspiring growth for ambitious brands
Wunderman Thompson is a global advertising agency and part of the WPP Group of companies. Part agency, part consultancy and part technology company, its experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
WPV provides retained long-form copywriting services on behalf of clients such as Microsoft which articulate its cloud offerings to enterprise C-Suite stakeholders. The purpose is to build narrative and thought leadership about how using Microsoft cloud app development tools like Power App helps organisations to digitally transform their business for the 21st Century,
Leading Mastercard's Asia-Pacific-Japan Corporate Comms and PR
In a consultancy role as Senior Vice-President, Client Experience for Weber Shandwick APAC, Andrew Darling was responsible for managing the IPG PR agency’s biggest client, Mastercard, with a corporate communications team of 30 across APJ and SEA markets.
Executing successful Media Relations, Thought Leadership, Events and Social Media campaigns in multiple markets to Tier 1 and 2 media, including client executive leadership counsel and briefings. Coordination of marketing communications and events for Mastercard’s partnership program for Payments and Blockchain Fintech start-ups
Collaborating with Mastercard’s government policy and corporate affairs teams across SEA markets including Indonesia, Singapore, Thailand, Philippines, Vietnam.
Turning data into audiences for brands
Eyeota is an audience technology platform that enables the intelligent use of data. We work with marketers, data owners, and research companies to provide distinct, comprehensive and qualified audience data for advertiser brands.
WPV is the retained content marketing and PR execution partner of the business in Asia-Pacific and U.K.
Marketing focused on brand strategy, comms & planning
MullenLowe Singapore is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. It uses creativity to get clients’ brands an unfair share of attention throughout Japan and SEA.
WPV works on a project basis advising client teams on brand strategy and tech know-how regarding Crypto and Blockchain.
Connected TV and OTT Video Ad Solutions
Innovid is transforming the TV experience with dynamic, data-driven creative delivered on all channels (from connected TVs and mobile devices to social channels like Facebook and YouTube), and 3rd party measurement through our media-agnostic platform.
WPV handles J-PAC PR, Communications and Event support for the US-headquartered business.
Inspiring audiences with social media content
Brave Bison inspires audiences with bold social content – for clients, partners, and its own media brands. The business delivers the right content, influencers, creators, and strategies to excite audiences, worldwide. Clients include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.
WPV provides adhoc PR, Events and Communications advice in Asia-Pacific and Japan.
Data influenced journeys
Profusion is a digital agency blending real 1:1 messaging, AI, machine learning and human imagination, to connect people with brands.
WPV advises executive management on brand marketing and communications strategy. We also assist with regional business development in Hong Kong and Singapore.
Some really smart partners we collaborate with
Accelerating Successful Market Entry for Digital Companies
Back to Black is a boutique consultancy firm that helps advertising technology companies grow in Europe and Asia.
The company advises entrepreneurs on how to fast-track their companies growth and get them on the path to profitability.
Global PR Partnerships
West Pier Ventures is part of Liberty Worldwide, a global network of fully independent consultants and agencies with a successful and proven track record in delivering high quality marketing and PR services across the world. All agencies have been hand-picked due to their like minded approach and work together to deliver an integrated service; giving clients seamless reporting processes and hassle free co-ordination.
Worldwide Talent Solutions for Interactive Media Companies
Big Planet provides bespoke candidate search and selection services throughout Europe, North America and Asia-Pac for interactive entertainment companies.
In addition, we help AdTech providers and digital marketing agencies with their talent acquisition in a fast moving market
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